TrackingPop®

Track your brand and advertising over time

TrackingPop is a beautifully simple system for tracking your brand and advertising.

Do it once for a category and brand snapshot. Do it twice for pre and post advertising launch. Do it in waves timed around major market events or marketing pushes. Do it monthly for a finger on the pulse all year around. Whatever the frequency, if market insight is what you need - TrackingPop is designed for you.

Features

Brand
Brand equity and category assessment, once or over time.
Advertising
Advertising performance, tracking multiple executions per wave.
Frequency
Frequency and timing of waves is totally up to you.